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Post by account_disabled on Feb 17, 2024 12:00:05 GMT 3.5
An important point about social commerce is the potential to attract customers who had no plans to buy your product in the first place. This offers a unique opportunity to increase sales. The influence of social media on customers' purchasing choices is so powerful that a Deloitte survey found that individuals who are influenced by social media are four times more likely to splurge on purchases.
If you're looking to stay ahead of the curve in 2023, Instagram latestdatabase.com has you covered. The platform recently joined forces with Facebook to offer users the ability to purchase directly from within the app. The brand made a smart decision, as research shows that after viewing a product or service on Instagram, 79% of users search for more information, 37% visit the retail store and 46% make a purchase.
This means users can now progress through the entire purchase process without ever having to leave the app. Social media offers a m unique opportunities for brands to increase their sales as well as build brand recognition and foster customer relationships. Studies show that over 70% of marketers have found their social media initiatives to be "very effective" or "somewhat effective" for their business.
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